Buckingham Palace has been accused of trolling after promoting their own brand of strawberry preserve as the duchess continues to make headlines with her exclusive jars of jam.
On Wednesday, the Buckingham Palace Shop page received comments suggesting it had thrown “epic shade” at Meghan, after it uploaded an 18-second video showcasing four ways in which consumers could use their “strawberry preserve.”
“Our Strawberry Preserve is made using only the finest berries and is delicious served in a variety of ways 🍓,” the . “Some of our favourite ways are shown here: ✔️ On a scone as part of a cream tea ✔️ On a crumpet ✔️ With a croissant ✔️ On toast. How do you enjoy your strawberry preserve? Let us know in the comments!”
The Buckingham Palace Shop is run by the Royal Collection Trust and profits are used to maintain the Royal Collection, which features over a million objects of fine and decorative arts, as well as managing and operating public access to royal residences.
The shop sells jars of its branded strawberry preserve for £3.95 ($4.93).
The post received a number of comments from both fans and critics of the monarchy and Meghan, who since in 2020 has spoken out against the spread of online hate.
“Is it just me that loves the subtle shade?😆😎,” wrote one Instagram user of the post.
“Wait! Did the Palace just subtly troll Ms. Montecito?! 😂,” wrote another, referencing the California neighborhood where Meghan lives with , and where she has based her new American Riviera Orchard lifestyle brand.
Some users defended the duchess, suggesting that the palace shop acted improperly with the post.
“Very tacky, low blow, that was entirely immature and [unnecessary]. I thought Buckingham [Palace] was supposed to exude class and grace. Guess not,” wrote one user.
Another said: “I will enjoy the Duchess of [Sussex’s] jam before your massed produced slight on her. You show your true colors. I [used] to respect the and 1714041207 no longer do.”
Regalrumination.com approached the Royal Collection and representatives of the Duchess of Sussex via email for comment.
The battle of the royal jams comes as Meghan has consistently made headlines over the past week as about her exclusive run of 50 numbered jars of the preserve.
A small number of the 50 jars, emblazoned with the duchess’ American Riviera Orchard branding, have been posted by their , the most recent being Kris Jenner.
Included in the shortlist of Meghan’s jam pals are writer Mindy Kaling, actress Tracee Ellis Ross, the duchess’ and Tracy Robbins, the wife of Studios president Brian Robbins.
The jar distribution followed the in March with a slick website and Instagram page featuring a short teaser trailer showing Meghan posing in a kitchen and mansion hallway.
Little information about the brand, its vision and public offering has so far been released. What is known has been garnered from trademark applications that have been filed to protect the name in relation to the sale of lifestyle products ranging from stationery and yoga mats, to dog food, tableware, jams and jellies.
Meghan’s American Riviera Orchard jam is not currently available to purchase and it is not yet known if it will be offered to the public.
William Brown is Regalrumination.com‘s royal reporter, based in London. You can find him on X (formerly ) at and read his stories on Regalrumination.com‘s
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