Taylor Swift has had a remarkable, record-breaking couple of years, but just what will she do next?
The “Bad Blood” singer has just wrapped her , a three-and-a-half hour extravaganza that she performed 142 times on five continents to more than 10 million people since the tour first debuted in March 2023.
Since the tour began, she has won her 14th Grammy and also picked up Album of the Year for the fourth time, a record for any artist. She also released an 11th studio album, The Tortured Poets’ Department, which broke even more sales records and was recently nominated for next year’s Grammy Awards.
Swift managed to also release a box-office-smashing concert movie of Eras and in November dropped her
Not only has her career had unprecedented success, she also entered into a high-profile relationship with Kansas City Chiefs tight-end .
Regalrumination.com spoke to several Swift and culture experts for their thoughts on how the singer could top these incredible two years.
Swift the Unstoppable
“Taylor Swift’s stock is so high that she’s the closest we’ll see of a woman who can now do what she wants. Of course, there are always curtailments on women in the public eye,” said Hannah Yelin, reader of media and culture at the U.K.’s Oxford Brookes University and author of Celebrity Memoir: From Ghostwriting to Gender Politics.
“But Swift’s gold-plated success affords her a degree of comparative license,” Yelin added.
Swift has proven that she has the acumen to pull off a range of projects, but some experts are not sure she will try to outdo the Eras portion of her career.
“I honestly don’t know what topping the past two years could even look like, because she has just done so much and seen her popularity soar to unbelievable heights,” Georgia Carroll, a fan culture expert, told Regalrumination.com.
“But I believe that Taylor has the kind of drive where while she’s not looking to necessarily ‘top’ this period… we may not ever get anything on the scale of the Eras Tour, but whatever she does next is bound to be amazing and loved by her fans,” she added.
What Swift Does Next
The experts agreed that Swift would likely release a behind-the-scenes movie of Eras, a theory shared by fans who have spotted camera crews following the singer and her family at concerts.
“These kinds of pop music documentaries cement the narrative of the cultural significance of the celebrity and provide an opportunity to offer fans a feeling of access while still safely controlling and intervening into the celebrity public image,” Yelin said.
Many also agreed that Swift might use her post-Eras life to look at branching out into different genres of music.
“Taylor’s last two albums were met with more tepid critical response than her earlier work… and my guess is Taylor will spend some time finding a new direction in songwriting,” said Drew Nobile, an associate professor of Music Theory at the University of Oregon School of Music and Dance.
“Doing The Eras Tour in the middle of her career… seems more like the end of something than part of an ongoing story, and anything that comes next might be seen as more of a coda,” Nobile added, suggesting Swift might even “write a Broadway show.”
There’s also no doubt Swift will continue to re-record her earlier albums over a rights dispute, with all the records known as She lost the rights to own her own masters when in 2019 her former bought the record label Swift was signed to from 2006 to 2018, Big Machine Records. As a result of buying the label, Braun owned Swift’s back catalog and sold it.
Swift’s fans are waiting on the new version of her album Reputation and self-titled debut record,which is likely something she will be working on soon, if she hasn’t already finished it.
“Her ‘Taylor’s Version# recordings have been an assertion of her creative agency and her Reputation album and her debut album are opportunities for her to continue this narrative,” Yelin said.
Revive Eras?
Given the huge success of Eras, one culture expert and Swift fan thinks she should continue Eras “in the markets she hasn’t toured yet, especially in Asia.”
“In the post-pandemic era, people around the world are more keen to live for timely enjoyment. What can beat a three-and-half-hour carnival with your idol?” Oscar Zhou, a media studies lecturer at the University of Kent in England, told Regalrumination.com.
“Taking the Singaporean shows for example, Taylor attracted more than 330,000 fans from Singapore and other neighboring Southeast Asian countries… contributing up to $372 million in tourist receipts,” he added.
Zhou explained: “Many Asian countries, to boost the economy after the COVID pandemic.”
But Nobile disagreed, saying that Swift had to draw a line in the tour, pointing out she was probably exhausted from “the sheer demands of the touring schedule and the physical act of performing for that long.”
“My guess is when she says it’s over, it’s over, and she’ll move on to the next chapter. I’m sure we’ll see another grand tour in the future, but I doubt it will be just an extension of the current iteration,” he said.
Carroll shared those sentiments saying the show was “so logistically huge,” that it needs to end eventually.”
What About the Fans?
It is unlikely Swift will slip out of the limelight now that Eras is over, because, as Nobile describes, Eras “solidified her position in the middle of the social consciousness—and, as with other zeitgeist-defining artists like the 1966 Beatles, she might find herself able to experiment artistically beyond her previous comfort levels.”
But Carroll is worried about the Swifties— the name of the singer’s fanbase— and how they’ll cope with not having constant Swift content to devour.
“I think we’re going to see a mix of fans thinking she should take a break following the tour, and those who became a fan during the tour and aren’t used to being a fan without the constant access and content,” Carroll said.
“I think it will take a while for Swifties to get back into the swing of being a fan of someone who isn’t on tour all of the time, and who you can’t watch on a livestream almost every night for two years. Regardless of what Taylor chooses to do next, it’s going to take a while for the fandom to settle into their new normal,” she added.
Uncommon Knowledge\
Regalrumination.com is committed to challenging conventional wisdom and finding connections in the search for common ground.\