VP, Revenue Marketing

Job title: VP, Revenue Marketing

Company: HUMAN

Job description: HUMAN was founded in 2012 in a Brooklyn sci-fi bookstore by Tamer Hassan, Michael Tiffany, Dan Kaminsky, and Ash Kalb. Our humble beginnings led to the creation of the Human Defense Platform, the backbone of all our products that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today we verify the humanity of more than 20 trillion interactions per week for some of the largest companies and internet platforms.Our hacker roots still permeate everything we do. You will be a part of the HUMAN front line in our commitment to protecting companies (and in turn, their customers) from both revenue and reputation risk caused by digital attacks. However, HUMAN is not the center of this story. Humans like yourself are. We firmly believe in putting people first. This approach spans our extensive total rewards package, inclusive of competitive compensation, benefits, stipends – as well as our day-to-day culture – to ensure every human is empowered to do the best work of their life. We want to hear about the marathon you’re training for. We want to see pictures of your pets. We want to know your favorite robot (we have many).Even if you’re not a conventional “hacker” we can assure you that you are a hacker in your own right. We want to work with people like you who break down problems to build up better solutions. That’s what makes us HUMAN. You’ll be joining us at an exciting moment in the HUMAN story: we joined forces with PerimeterX in a , as well as recently acquired to enhance the Human Defense Platform. Together under the HUMAN brand, we will disrupt the economics of cybercrime. We hope you can join us in that mission.Help build the future of Cybersecurity and shape the modern business as an Ad tech environment delivering trust and safety led by the market leader, HUMAN Security. We ensure there is a real and right human on the other side of every digital interaction along the customer journey.As the Vice President of Revenue Marketing reporting to the CMO, you will lead the integrated demand generation strategy and program execution for new customer acquisition, expansion/cross sell and retention motions.In this position, you are an integral part of the HUMAN leadership team who can collaborate cross functionally with Sales, Marketing, Revenue Operations and Executive Leadership to grow pipeline and drive new business growth. The Revenue Marketing team drives demand for new business growth by managing the marketing demand function and sales development function so that the demand engine is tightly aligned and operating efficiently. The demand leader has proven experience with GTM planning and development on integrated campaigns that are aligned with sales plays to meet quarterly and annual revenue targets. The programs are executed globally and results are tracked for ROI analysis and decision making. You will own a pipeline target number and own program budget to deliver a constant flow of qualified pipeline to meet short and long term sales targets. The SDR function also plays a pivotal role in generating pipeline from Marketing generated leads (inbound) and from pro-active outreach to a customer segment and/or ABM contacts to generate qualified meetings for field sellers. You are a player/coach and will lead a team responsible to manage digital demand (SEO, Paid Media, Display Ads, Content Syndication, Website), Campaign creation and oversee marketing operations functions that leverages a modern automation and martech stack along with managing the SDR function. You will work closely with Revenue Operations on setting targets, ensuring lead flow is optimized and providing leadership with trends and insights. \nWhat You’ll Do

Global demand strategy, plans and execution that are aligned with company targets and segments
Drive new business growth and pipeline creation by creating integrated campaigns across all digital channels and provide support for regional field/partner activities. The global demand center of excellence includes SEO, Paid Media, Digital Display, email, ABM, webinars.
Work closely with Sales and Revenue Operations to collaborate on GTM planning and set Marketing pipeline targets and drive weekly OppGen reviews
Build, execute and measure campaigns across buyers journey from awareness, consideration, demo/evaluation, purchase, retention and advocacy.
Ensure that the campaigns support new product capabilities launches, partnerships, service offerings for new acquisition, expansion, cross sell and nurture streams.
Align closely with sales and revenue operations on lead workflow, campaign follow up and OppGen dashboard
Collaborate and coordinate efforts across product marketing, sales, communications, content and creative teams to build and execute integrated demand generation programs
Manage and report on marketing operations to define campaign KPIs, analyze performance and continually improve how we deploy, track and measure campaign effectiveness.
Provide ongoing campaign reporting, pacing towards goals to stakeholders and share learnings and uncover trends
Drives weekly OppGen reviews and have a daily focus on OppGen.
Digital demand strategy – owns web strategy and create a website that is a lead gen engine (improve customer experience and site contains engaging content)
Provide pro-active insights to trends, communicates findings and continuously refine and optimize demand programs.
Measure of success: exceed global and regional opportunity generation targets

Who You Are:

15+ years of experience and proven track record in integrated marketing (Cybersecurity experience preferred)
10+ years leading a marketing team with expertise in developing and guiding integrated B2B campaigns.
Team leadership experience (player/coach) – Internal teams and outside agencies
Extensive experience with B2B end to end GTM motions
Experience in a fast paced, high growth B2B market (Cyber, Services, Software, Cloud Infrastructure, Networking).
Ability to think strategically and drive execution in collaboration with multiple, geographically dispersed groups – Global experience
Solid understanding of marketing automation tools, ABM, content management systems, web development platforms, web analytics tools and SDR tools to ensure an optimal tech stack along with solid knowledge of Salesforce
Expertise in digital marketing best practices, including digital advertising and media, measurement and analytics, SEO, SEM, display advertising, and content syndication
Experience managing global websites – deep understanding of information architecture, user experience, web design, digital content strategy, localization, search, conversion optimization, testing, and analytics
Excellent project management skills with exceptional attention to detail and follow up
Exceptional relationship management skills – extensive experience working with international teams
Results oriented and data-driven approach with excellent analytical skills for decision making
Exceptional verbal and written communication skills; Ability to communicate effectively across the organization at all levels including Sr Leadership team

\nThe base pay range for this position is $200,000- $240,000 which can include additional on-target commission pay/bonus. The base pay offered may vary depending on location, job related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.HUMAN prides itself on being an equal opportunity workplace. We firmly believe in putting people first regardless of who you are, where you come from, how you identify, or who your favorite robot is (we have many). We are on a mission to protect the integrity of the internet for everyone, so we welcome all individuals to come to share their unique experiences and perspectives as we fight against cybercrime together!With Humans located in all parts of the world, we’ve fully embraced our diversity of thought and are always looking for innovative ways to connect with one another – even in virtual reality! Although New York City is our HQ, we have teams in Tel Aviv, Israel; London, UK; Victoria, Canada; San Mateo, CA; Miami, FL; and Virginia.We trust our Humans in choosing where they work and how they work. The total rewards package we provide reflects our commitment to our Humans’ personal career development, which includes annual stipends for home office setup, wellbeing, and learning & development. We also offer weekly lunches, dedicated time off, no-meeting Fridays (for our U.S. and Intl. based HUMANs), HUMAN days, and so much more.We’re constantly trying to anticipate the needs of our Humans to ensure each one of us is equally prepared to do some of the best work of our life. Taking care of one another is part of the HUMAN experience and how we build true HUMAN connections.If you are an individual with a disability or special need that requires accommodation, please contact us directly.

Expected salary:

Location: New York City, NY

Job date: Wed, 22 May 2024 00:59:46 GMT