Earlier this week, Meghan Markle made the grand announcement she would soon be launching her lifestyle brand’s first ever wine.
The Duchess of Sussex, who revealed her love of a tipple on her recent Netflix show, has unveiled her first foray into the market with a Napa Valley rosé wine.
It is sourced from the famous region of California, up the west coast from her Montecito mansion, and has been described as having ‘soft notes of stone fruit, gentle minerality and a lasting finish’.
The glossy announcement, which was shared via the official As Ever Instagram account, came with a sun-drenched image of a bottle elegantly styled poolside, flanked by two glasses and ripe apricots.
But the piece of information about the wine that piqued the interest of most royal watchers was not the ‘bespoke blend’ of flavours, it was the date they would be hitting shelves.
Described by the brand as ‘launching just in time for summer entertaining’, it will be available to buy on July 1.
However there is just one major problem, as was quickly pointed out by hundreds of people on social media, because that is the day Princess Diana would have turned 64.
Royal commentator Victoria Arbiter replied to the post on social media with exasperation by simply writing: ‘July 1st, Diana’s birthday…’.
The glossy announcement, which was shared via the official As Ever Instagram account, came with a sun-drenched image of a bottle elegantly styled poolside, flanked by two glasses and ripe apricots
The Duchess drinks wine with chef Alice Waters during her Netflix show With Love, Meghan
Some royal watchers believe that Meghan’s wine launch was planned to happen on the same day as Princess Diana’s birthday to ‘dine out on her memory’. Pictured: Meghan wearing a very similar headscarf
A slew of royal fans also complained at the timing, with one claiming Meghan was ‘literally dining out on Diana’s memory’, and another said the choice was ‘tacky’.
And although the price tag of the wine is yet to be confirmed, another royal watcher claimed: ‘She is using Diana to flog cheap wine.’
‘Nothing if not predictable by now,’ said another, as one chimed in ‘she is incredibly tone-deaf’.
The Sussexes have long shown little respect for the tightly regulated royal calendar and would regularly make news while other members of the family were on engagements – a big royal no-no.
Meghan didn’t mention the late royal in her post announcing the wine, but the Duchess has previously spoken about her late mother-in-law, describing her as ‘someone I wish I’d had the chance to know’.
To celebrate the day she was born, July 1 is often used by friends and family of Diana to share memories and talk about her impact.
Last year Sarah Ferguson shared a touching tribute to her ‘dear friend’ and former sister-in-law by calling her a ‘kindred spirit’ and ‘pillar of light and love’.
And a few years prior the Daily Mail’s celebrated royal correspondent Richard Kay and close friend of Princess Diana published his own heartbreaking tribute to her legacy.
The Duchess of Sussex’s TV show ‘With Love, Meghan’ came out on Netflix on March 4, and she has been using it to promote her merchandise
Sarah Ferguson (pictured, left) shared this image of herself and ‘kindred spirit’ Diana, Princess of Wales (pictured, right) on Instagram last year, to mark the late royal’s birthday
The Duchess of York accompanied the photograph with a touching message, in which she described her friend as ‘a pillar of light and love’
Her birthday was still such an important date that it managed to get both of her sons, now sadly estranged, to one of her favourite spots for reflection in 2021.
Despite having barely spoken to each other and having an ‘incredibly strained’ relationship after two years of rows since the couple’s decision to emigrate to America, both William and Harry attended the Sunken Garden at Kensington Palace.
They had gathered, along with Diana’s brother and sisters, to unveil a new statue of the Princess 24 years after her death in that horrific car crash in Paris in 1997.
William and Harry put aside their personal differences and stood shoulder-to-shoulder to unveil the bronze statue of their mother.
In a very rare joint statement released that afternoon, the brothers said: ‘Today, on what would have been our Mother’s 60th birthday, we remember her love, strength and character – qualities that made her a force for good around the world, changing countless lives for the better.’
However, it seems this year Meghan will be marking the poignant family moment by frantically doing her best to make a big profit on her new wine.
Could she even be planning a Diana-inspired social media post that could drive engagement on the big business day?
That would be ironic as although Diana did indeed have a well-stocked cellar at Kensington Palace, she scarcely drank and by the late 90s was virtually teetotal.
William and Harry put aside their personal differences and stood shoulder-to-shoulder to unveil the bronze statue of their mother in 2021
William and Harry were joined by their aunts and Diana’s sisters Lady Sarah McCorquodale (left) and Lady Jane Fellowes (right)
Meghan revealed in her Netflix series that she would show her children a picture of Princess Diana hanging in their home
Meghan has used Diana to promote her brand before, but she has been more sly.
In May she reposted a photo on her company’s official Instagram page of a fan showing off they had made ‘As Ever’ shortbread cookies in a (you guessed it) Diana-themed tea tin.
Meghan knows that Diana’s star power has continued long after her death, and that any mention or reference to her tends to draw eyeballs.
Over the years she had repeatedly dressed similarly to some of Diana’s most iconic outfits and looks.
In February she coyly posted a video of her in a purple Northwestern sweatshirt, which was the same one Diana wore regularly in public the year before her death in 1996.
The post quickly went viral and was carried in newspapers and websites all over the world.
One royal fan claimed on social media that the decision to launch the wine on the late royal’s birthday showed she was ‘desperate to be linked to Diana’.
And although Meghan claimed in her 2021 interview with Oprah Winfrey: ‘I didn’t grow up knowing much about the Royal Family . . . It wasn’t something we followed’.
But her childhood best friend Ninaki Priddy, who was the Maid of Honour at her first wedding to producer Trevor Engelson, remembers things differently.
1997: Thousands of tributes form a ‘sea of flowers’ outside Kensington Palace’s Golden Gates following Diana’s death
Tributes to Diana were still being laid at Kensington Palace on the last anniversary of her death in August 2024
In February, Meghan coyly posted a video of herself in a purple Northwestern sweatshirt, which was the same one Diana wore regularly in public the year before her death in 1996
In 2024 Meghan wore a very similar white strapless gown to one Diana wore in 1990
Priddy shared a picture of Meghan posing outside Buckingham Palace as a child and said: ‘She was always fascinated by the Royal Family. She wants to be Princess Diana 2.0.’
She added: ‘She had one of Princess Diana’s books [Diana: Her True Story] on her bookshelf, and even when she was with Trevor she told me she wanted to go and stay in London for at least a month. I know she used to love The Princess Diaries films.’
Her account was backed up by the mother of Suzy Ardakani, one of the Duchess’s high school friends, who has described how she taped Diana’s wedding and, years later, would watch it with her daughter and Meghan.
And the acclaimed author of Her True Story Andrew Morton, who wrote it secretly with her help, claimed that Meghan was devastated when she died.
He wrote in Us Weekly in 2018: ‘Meghan and her friends watched the funeral of Diana, Princess of Wales, in early September 1997, tears coursing down their cheeks.’
‘According to family friends, she was intrigued by Diana, not just for her style, but for her independent humanitarian mission, seeing her as a role model.’
There are other accounts that claim Meghan looked up to Diana when she became a member of The Firm.
Meghan was even seen posing outside Buckingham Palace as a child (stock image)
Meghan reportedly had a copy of Andrew Morton’s book Diana: Her True Story as a youth
Diana owned a collection of aquamarines, including a striking emerald-cut cocktail ring
Diana’s 1987 look appeared to be a source of inspiration for Meghan’s Trooping the Colour ensemble in 2018, where she wore a Carolina Herrera dress with a similar neckline and hue
In 1995, Diana wowed in a strappy scarlet dress by Catherine Walker for a swanky dinner in Argentina. Meghan opted for a Carolina Herrera dress with a similar neckline at the 2021 Salute To Freedom Gala in New York
A former member of staff who worked for the Sussexes told the royal author Tom Quinn: ‘She once said, “What Diana started I want to finish,’ and we took that to mean she wanted to become a sort of globetrotting champion of the poor and the marginalised.’
Though they prefaced that they didn’t mean it ‘in a critical way’, the insider added that Meghan had wanted to follow in the footsteps of her late mother-in-law, who was known for her extensive humanitarian and charity work.
But the Duchess’ philanthropic ambitions were apparently only a ‘part-time’ commitment, the former staff member told Quinn.
‘She has managed to do this to some extent, but she really wanted to do it as a princess and with the full backing of the royal family but on a part-time basis,’ they said.
Princess Diana’s acquaintance, Tina Brown, who had lunch with her just weeks before her death, also wrote in her 2022 book The Palace Papers that Meghan looked to Diana as a role model.
The bestselling author wrote: ‘Harry, who had always chafed at the hierarchy himself, was the last person to want to tell her to slow down.
‘They were both now drunk on a shared fantasy of being instruments of global transformation who, once married, would operate in the celebrity stratosphere once inhabited by Princess Diana.
‘Meghan couldn’t and wouldn’t bide her time to get there. She was 36. This was her big break.’
Could Meghan once again be channelling Diana to make the most of her upcoming business opportunity? It certainly looks that way.
