Singer-songwriter values travel to such a deep extent that it is, in one way or another, always infused into her discography.
“The colors, the flavors, the energy of each place — all of it finds its way into the songs,” Yamagata, 47, shares.
In that spirit, Yamagata, whose music often explores themes of healing, connection, and authenticity, has partnered with travel tech company for its reinvention — a transformation from mere travel gadgets to emotional storytelling. The “Be Be Your Love” singer, of course, knows a thing or two about that.
TESSAN
TESSAN’s new campaign, titled, “What’s Your Next Journey?” invites travelers to explore not just , but their own personal transformations. The campaign’s visual storytelling — which takes a documentary-style approach — features Yamagata’s own personal reflections coupled with TESSAN’s travel products.
Ultimately, TESSAN seeks to emphasize how travel is not only about the destinations — but also about the personal transformations that happen along the way.
Yamagata shares in that same mindset. “Journey means a balance of a dream of where you’re going and the ability to be in the present moment and enjoy it,” she explains.
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