Job title: Senior Manager, CRM
Company: Old Navy
Job description: About Old NavyForget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.About the RoleThe Senior Manager is an expert in using triggered, lifecycle, and transactional strategies (Email, SMS, Push, Site) to drive cross channel response and customer retention.The position lends itself to someone who is passionate about using rigorous testing to optimize customer-driven strategies across multiple marketing channels and is adept at optimize Mar Tech / Vendor Capabilities to create incremental demand opportunities.We are looking for a big strategic thinker; someone who thrives on using technology & innovation to implement continuous improvement across all areas of responsibility and bring our customers the most relevant experiences possible.Oversight includes Old Navy US & Canada.What You’ll Do
- Triggered, Lifecycle, and Transactional Touchpoints across all owned channels (Email, SMS, App, Site, Direct Mail)
- Responsible for driving cross channel traffic & retention through a strategic approach to customer touchpoints & message cadence
- Own all Old Navy triggered, lifecycle, and transactional strategies, driving retention & loyalty on a 1:1 level
- Drive segmentation and personalization strategies (custom or otherwise) to ensure we are optimizing content delivery at the customer and/or segment level
- Evaluate new 3rd party technology, personalization capabilities, and channel-specific opportunities ; make recommendations on implementation to drive increased engagement across the owned-channel ecosystem.
- Develop testing agenda to drive continuous improvement
- Innovation & Special Technology
- Responsible for using innovation in technology & vendor capabilities to drive increases in response that can be applied to triggered, lifecycle, and transactional touchpoints across all owned channels
- Parneter on third party technology enhancements including, but not limited to, product recommendations, dynamic content solutions, etc.
- Liaison between 3rd party vendors & internal email / site marketing teams
Who You Are
- This person is customer obsessed, with a passion for unlocking 1:1 personalization opportunities. This person is innovative and strong at communicating complex information to a wide range of audiences; a strong collaborator and able to partner with teams across the organization to deliver solutions that address customer needs
- Background in email marketing required; lifecycle, loyalty, and e-commerce experience preferred
- Experience developing complex, data-driven digital segmentation strategies
- Experience with complex multi-step customer journeys
- Must be adept in strategic thinking & analytics
- Ability to glean insights and tell a story fro
- 3+ experience managing others
- m data
- History of creating effective cross-functional partnerships with a wide variety of teams
- Proficiency at working through multiple levels of an organization
- Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
- 6+ years of marketing or relevant experience
- 3+ experience managing others
Benefits at Old Navy
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
of the benefits we offer.*For eligible employeesGap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World’s Best Employers and one of the Best Employers for Diversity.Salary Range: $140,700 – $186,400 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
Expected salary: $140700 – 186400 per year
Location: San Francisco, CA
Job date: Sat, 01 Jun 2024 04:41:21 GMT
