The fashion designer behind royal-approved brand Rachel Riley has opened up about the ‘great joy’ of seeing Prince George and Princess Charlotte in her brand’s clothes and revealed how their love for ‘timeless’ and vintage styles has re-popularised the look among many children. 

Every time we see Prince George, 10, Princess Charlotte, nine, and Prince Louis, six, out on royal engagements, royal fans and experts alike are quick to point out both their impeccable behaviour and smart appearance. 

While Kate Middleton relies on a ‘no pushover’ tactic to discipline her kids when they’re out and about, getting their outfits right is a little easier and requires smaller efforts.

Ever since George was small, the mother-of-three has relied on British designer Rachel Riley to dress the heir to the throne who currently sits second in the royal line of succession. 

At just nine-months, when he joined his parents on their tour of Australia and New Zealand, George wore four outfits from Riley’s brand including her Sailboat Smocked Dungarees. Royal fans went crazy over the sweet dungarees and they sold out almost instantly when photos of the young Prince were released. Riley now even calls this love for her clothes the ‘George effect’! 

Speaking about George wearing her clothes this first time, Riley told The Mail as per GB News, “They were such momentous occasions in the world’s press and it was so fun to see Prince George looking adorable wearing our outfits on the front page of every newspaper. 

“The press described him as ‘Gorgeous George’ and ‘Prince Charming’!”

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