Job title: Paid Search Associate
Company: FanDuel
Job description: ABOUT FANDUELFanDuel Group (“FanDuel”) is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.FanDuel is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.THE ROSTERAt FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work-and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.THE POSITION
Our roster has an opening with your name on itWe are currently looking for a Media Associate to support the Paid Search and Affiliate media operations for our Marketing team, primarily in the Online Sportsbook & Flywheel categories. This role will be set within the Marketing organization & form part of a critical team in our digital media structure. If you have a passion for sports and iGaming, are interesting in digital advertising, and enjoy working on multiple projects, we would love to hear from you.THE GAME PLAN
Everyone on our team has a part to play
- Support the day-to-day execution and optimization of various Paid Search campaigns across the FanDuel Group business lines
- Generate inputs and insights for interval reporting such as daily and weekly performance, competitive landscape, creative and various project updates
- Work cross-functionally with Analytics, Media Ops, Integrated Campaign Marketing and Growth teams on campaign development and execution
- Work with Manager to oversee the successful implementation and quality assurance of campaigns
- Cultivate quality relationships with our new and existing affiliate partners
- Complete reporting requests as needed for all Flywheel products (DFS, Racing, Faceoff, etc.)
- Coordinate with external partners on day-to-day needs and deliverable management
- Make recommendations based on data and channel and market expertise to improve channel performance
- Support budgeting, invoicing, reconciliations, and partner authorizations
- Facilitate ad-hoc requests as needed across both Search & Affiliate marketing functions
THE STATS
What we’re looking for in our next teammate
- 1.5+ years of experience managing Paid Search channels (Google Ads, Bing Ads, and Apple Search Ads). App experience preferred & affiliate experience a plus.
- Experience with Skai platform and Appsflyer is a plus.
- Bachelor’s degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side
- Meaningful experience working with performance marketing and media metrics (CPC, CPI, CPA, & LTV) and understanding of the utilization and relationship between them
- Comfortable managing concurrent projects in an ever-evolving, fast-paced landscape
- Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management
- Strong understanding of marketing, testing, and reporting methodology
- Strong knowledge of the marketing landscape, specifically Paid Search, with extensive experience in optimization and paid search best practices
- Excellent written and verbal communication skills
- Ability to interface with a wide range of internal teams and ability to build strong relationships internally and externally
- Advanced excel skills preferred
PLAYER BENEFITS
We treat our team rightFrom our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:
- An exciting and fun environment committed to driving real growth
- Opportunities to build really cool products that fans love
- Mentorship and professional development resources to help you refine your game
- Be well, save well and live well – with FanDuel Total Rewards your benefits are one highlight reel after another
FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!The applicable hourly range for this position is $30.77 – 38.46, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.”#LI-Hybrid
Expected salary:
Location: New York City, NY
Job date: Sun, 19 May 2024 00:55:41 GMT
