Meghan Markle’s “inauthenticity” is the reason she “rubs a lot of people the wrong way,” according to media personality Perez Hilton.

The blogger used an appearance on Meghan McCain’s Happy Hour to give his take on the latest relaunch by the Duchess of Sussex, who has from American Riviera Orchard to As Ever.

“It’s all about money,” Hilton said, “and I respect that, I just wish it was a little bit more transparent.

“I think one of the reasons that she rubs a lot of people the wrong way is that there’s this air of inauthenticity.”

What To Know

Meghan is progressing through a major reinvention of herself in 2025 with a Martha Stewart-style cooking show, With Love, Meghan, followed by her As Ever lifestyle brand. The company will sell jam and other products, though fans will have to wait a few months longer to find out exactly what.

It all riffs off her former lifestyle blog, The Tig, named after her favorite wine, Tignanello, which she wrote before she married in 2018.

The couple’s early projects criticizing the monarchy attracted huge audiences but ultimately and they have struggled to establish a commercial offering not linked to their history as royals.

“They keep getting all of these third and fourth and fifth and sixth chances that a normal celebrity wouldn’t,” Hilton said.

“They’ve released multiple projects across platforms from podcast to, you know, Prince Harry released a stupid show about polo that nobody watched and nobody cared about, yet they still get deals.

“In fact she said it herself, Netflix is now a partner in her business giving her all of this money, making her richer.”

What People Are Saying

Meghan announced her rebrand in a recent Instagram post: “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on @netflix launches—but there’s something else I’ve been working on.

“I’m thrilled to introduce you to As Ever—a brand that I created and have poured my heart into. ‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always.’

“If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me.”

Meghan McCain said on her show: “I cannot stand her. She’s so… I love people that I can relate to like every other 40-year-old mom.

“I don’t want to eat her jam. I love Princess Kate I just, like, I don’t know what she’s doing and this is, like, the ninth rebrand. I actually had to review her show and her podcast and it was horrible, it was like so boring.”

Journalist Mary Katharine Ham said on the show that Meghan is “terminally uninteresting” and added: “Here’s the thing, it would have been perfect for the role that she had cast herself in, right? It would have been perfect.

“She could have flown all over the world, been treated literally like royalty, helped people with the resources that come from that and many of the causes that she wanted to, but she went in a different direction and she decided to basically be an influencer.

“And when you run out of the controversy that you’ve run away from by leaving the British family, you then have to make jam and come up with six different names for your company and like make strawberry shortcake and people are not that interested in it because you are no longer connected to the thing that made you interesting.”

What Happens Next

Meghan is preparing for the full launch of As Ever in Spring, according to a recent post on her account. Her new Netflix show, With Love, Meghan, drops on March 4.

Williams Brown is chief royal correspondent for Regalrumination.com, based in London. You can find him on X, formerly , at and read his stories on Regalrumination.com‘s .

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