But what’s unfolding with the Sussexes and the Invictus Games is something else. Let me tell you, when I first heard that Meghan Markle was planning to attend the Invictus Games in Vancouver, I nearly spilled my morning coffee. The audacity, the timing, the sheer calculation—it’s like watching a carefully orchestrated PR performance, and not a very subtle one at that.

The Invictus Games was supposed to be Harry’s thing. His one remaining connection to his military service, his way of doing something meaningful. But now, surprise, surprise, Meghan has to insert herself into the picture again. Isn’t it interesting how this happens right after they’ve hired a new PR firm, Three Gate Strategies? It’s like they’re desperately trying to rebrand themselves after a string of public failures and backlash.

What we’re witnessing here is nothing short of a desperate attempt at image rehabilitation. The timing couldn’t be more transparent, especially after they were dragged in that Vanity Fair article. Honestly, “American Hustle” was such a fitting title. It’s clear they’re scrambling to change the narrative, especially after being labeled the most entitled, disingenuous people on the planet. That must’ve struck a nerve.

Now, let’s talk about this new PR strategy for a moment—joint appearances, united front. Please, where was this “united front” when Harry was sitting alone at his father’s coronation? Where was it during all those engagements that, according to our sources, fell flat with the public? It’s like watching a poorly written soap opera, except the storyline gets more ridiculous with each episode. And remember when Meghan’s former aides called her a “dictator in heels”? You can’t make this stuff up. These aren’t just random critics; these are people who actually worked with her.

Now we’re supposed to believe that everything’s sunshine and roses just because they hired a new PR team? Let’s contrast this with our beloved Princess Catherine and Prince William. Now, there’s a couple who doesn’t need constant PR shifts or image consultants. They show up, do the work, support each other naturally, and most importantly, understand what it means to be royal. It’s about service, not the spotlight.

You know what really gets me? The way they’re trying to use the Invictus Games for their own PR purposes. These games are supposed to be about our incredible veterans—those servicemen and women who’ve sacrificed so much. Instead, we’re going to have a media circus because Meghan decided she needs to be there. And don’t even get me started on their supposed fundraiser for the Los Angeles wildfire victims. Isn’t it convenient how they always manage to attach themselves to whatever cause is trending? It’s like they have a dartboard of charitable causes and just throw a dart whenever they need some positive press.

The source says they’re fed up with constant criticism and trying very hard to change things. But trying hard at what, exactly? Trying hard to stay relevant? Trying hard to maintain their celebrity status? Because from where I’m sitting—and I know many of you agree—if they were truly trying hard to be productive members of society, they wouldn’t need all these PR strategies and carefully planned joint appearances.

Let’s think about this logically. The Invictus Games opening ceremony will feature artists like Katy Perry, Noah Kahan, and Nelly Furtado. It should be a beautiful celebration of our veterans’ resilience and determination. But how much of the attention will be diverted to analyzing every move, every gesture, every outfit choice of the Sussexes? The real heroes—the competitors—will have to compete with this circus for attention. And let’s not forget the staff and organizers who’ve worked tirelessly to put together this incredible event. Now, they have to deal with all the extra media and security that come with the Sussexes’ presence. It’s not fair to them, and it’s certainly not fair to the competitors.

You know what strikes me about all of this? The sheer predictability. It’s like they’re reading from the Celebrity PR Recovery 101 handbook. Step one: Hire a new PR team. Step two: Make joint appearances. Step three: Attach yourself to charitable causes. Step four: Try to look united and happy for the cameras. It’s all so manufactured.

Meanwhile, the working royals are quietly getting on with their duties, despite facing real challenges. King Charles, despite his health concerns, is continuing to work and fulfill his responsibilities. Princess Catherine, recovering from surgery, is handling everything with grace and dignity. Queen Camilla is stepping up magnificently to support both her husband and the institution. That’s what real royal work looks like. It’s not about PR strategies, brand management, or carefully orchestrated photo ops. It’s about duty, service, and putting the institution and the people you serve above your personal desires for attention.

The contrast couldn’t be more stark. On one side, we have the working royals—dignified, dedicated, and genuine. On the other, we have this constant need for attention and validation. This endless cycle of PR reinvention and image management.

You know what’s really sad about all of this? The Invictus Games is genuinely a wonderful initiative. It’s probably the best thing Harry has ever been involved with. It truly makes a difference in the lives of wounded service personnel and veterans. But now, instead of the focus being purely on these incredible athletes and their stories of courage and resilience, we’re going to have the sideshow of Sussex drama.

Let’s talk about this renewed focus on the Sussexes as a couple. Isn’t it interesting how this comes right after various solo projects haven’t exactly set the world on fire? Remember the Spotify deal? The Netflix success they were promised? Minimal. The book deals? Well, we all know how that turned out. It’s like they’re running out of individual avenues to explore and now they’re falling back on the power couple narrative.

But here’s what really gets me—and I know it gets many of you too—the sheer lack of self-awareness. They seem completely unable to understand why they face criticism. It’s not because people are mean or jealous or racist, as they’d like to believe. It’s because their actions consistently show a disconnect between what they say and what they do. They talk about privacy but court publicity at every turn. They claim to want to help others but seem more interested in helping themselves. They say they want to honor the monarchy while consistently undermining it.

Now, this latest move—trying to rebrand themselves through the Invictus Games—is like using the games, which should be about celebrating resilience and courage, as a backdrop for their own image rehabilitation. It’s actually quite sad when you think about it.

You know what would be truly refreshing? If they just once admitted their mistakes. If they showed genuine remorse for the hurt they’ve caused. If they stopped playing the victim card and took responsibility for their actions. If they focused on actual service rather than serving their own interests.

But instead, we get this—another PR strategy, another attempt to turn the tide, another carefully orchestrated series of appearances. And meanwhile, the real work of the monarchy continues quietly and effectively through the dedicated service of the working royals.

Fascinating because it’s like watching a masterclass in what not to do in terms of public service and reputation management. Frustrating because it takes attention away from the real work being done by the real royals.

The timing of all this is particularly interesting. While the working royals are dealing with genuine challenges—King Charles with his health, Princess Catherine with her recovery—the Sussexes come out with this obvious attempt to grab headlines. The contrast couldn’t be more telling.

Let me be clear—I want the Invictus Games to be successful. The competitors deserve that. The organizers deserve that. The cause deserves that. But I fear that this latest Sussex spectacle will overshadow what should be the real focus of these games.

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