The Princess of Wales is widely admired for her timeless and elegant style.
While her fashion choices often make headlines, less visible – but equally influential – is the close-knit circle of designers and creatives who help shape her aesthetic behind the scenes.
Many of them are more than collaborators – they’re trusted friends whose brands she supports and wears regularly.
From bespoke eveningwear to sustainable day pieces, each selection reflects not just personal taste but meaningful relationships.
With a degree in art history and a passion for the visual arts, Kate brings a thoughtful eye to everything she wears and surrounds herself with.
Her fashion and design sensibilities extend beyond the wardrobe – most notably into the interiors of the home she shares with Prince William and their three children.
Whether in fashion or interiors, the Princess shapes her world with loyalty, creativity and quiet confidence.
Here, we take a closer look at the designers and friends who form the foundation of her royal fashion circle.
The Princess of Wales is widely admired for her timeless and elegant style. While her fashion choices often make headlines, less visible – but equally influential – is the close-knit circle of designers and creatives who help shape her aesthetic behind the scenes
Rosie van Cutsem
Rosie van Cutsem, who co-founded the heritage-inspired brand Troy London with her sister Lucia Ruck Keene, has deep ties to the royal family.
She married William van Cutsem in 2013, with Prince William serving as an usher.
William, a godfather to Prince George, grew up at Anmer Hall, the royal couple’s Norfolk home – his father, a friend of King Charles, rented it from the Royal Family.
Troy London offers elevated countrywear designed for stylish women navigating the British outdoors.
Kate has frequently worn the brand, including the olive green Tracker Utility Jacket and the Brora x Troy London Fair Isle Sweater.
With a focus on British-made craftsmanship and timeless silhouettes, Troy London blends function and flair – perfectly in step with the Princess’ style.
Rosie van Cutsem, who co-founded the heritage-inspired brand Troy London with her sister Lucia Ruck Keene, has deep ties to the royal family
Emilia Jardine-Paterson
A friendship dating back to their school days at Marlborough College, Emilia Jardine-Paterson and Kate have been close since the age of 13.
Emilia also knew Prince William during his teenage years and played a supportive role during Kate and William’s brief breakup in 2007, famously whisking Kate off to Ibiza for a girls’ getaway.
Emilia, now one of Prince George’s godparents, is a respected interior designer. She’s believed to have contributed to the redecoration of Anmer Hall, offering Kate guidance on fabrics, trimmings and furnishings.
Her husband, David Jardine-Paterson, hails from a Scottish landowning family with historical ties to the Jardine banking dynasty in Hong Kong.
He also shares a personal connection to the Middleton family, as his younger brother, JJ, dated Pippa Middleton for four years.
A friendship dating back to their school days at Marlborough College, Emilia Jardine-Paterson and Kate have been close since the age of 13
Lady Natasha Rufus Isaacs
Lady Natasha Rufus Isaacs, co-founder of Beulah London, is another close friend of the Princess – and the wife of Kate’s former boyfriend, Rupert Finch.
Her father, the Marquess of Reading, is a friend of Prince Charles and as a result, Natasha has known William since she was a little girl.
Beulah London, which Natasha runs with her friend Lavinia Brennan, is one of Kate’s go-to brands.
The Princess has worn the label on multiple occasions, with at least eight dresses in her wardrobe.
Founded to support survivors of human trafficking, Beulah donates 10 per cent of its profits to charity.
Lady Natasha Rufus Isaacs, co-founder of Beulah London, is another close friend of the Princess – and the wife of Kate’s former boyfriend, Rupert Finch
Daisy Knatchbull
Founder of the groundbreaking tailoring house The Deck – now Knatchbull – Daisy Knatchbull made history by opening the first women-only tailoring store on London’s Savile Row.
Her brand has become a favourite among fashion editors and refined dressers alike.
Daisy comes from a prestigious lineage: her great-grandfather was the 1st Earl Mountbatten of Burma, uncle to Prince Philip, and her father is Philip Knatchbull, CEO of Curzon cinemas.
As part of the extended royal family, Daisy maintains friendships with both the Prince and Princess of Wales.
Kate notably wore a ruffled silk blouse from Knatchbull beneath a Victoria Beckham suit for a recent appearance at the British Fashion Awards, showcasing the brand’s polished femininity.
Founder of the groundbreaking tailoring house The Deck – now Knatchbull – Daisy Knatchbull made history by opening the first women-only tailoring store on London’s Savile Row
