The Princess of Wales caught our collective gaze as she made her way to the Royal Box on centre court for the Wimbledon men’s singles final last Sunday. 

For the outing marked only Kate’s second public appearance following abdominal surgery and a course of preventative chemotherapy for cancer. 

For the occasion, Kate selected Safiyaa’s ‘Cecilia’ dress, an exquisite piece crafted from lilac crepe in a fit-and-flare silhouette that complemented both the Princess and Wimbledon’s official colours.

However, Kate is not the only royal admirer: Meghan Markle introduced the London-based brand in 2018 – and a host of international royals have followed suit. 

Founded in 2011 by German-born Daniela Karnut, Safiyaa takes its name, meaning ‘purity’, from her daughter.

Perhaps it was this heartfelt connection that drew Kate to the brand, considering her close bond with Princess Charlotte. 

Alternatively, it could have been Safiyaa’s penchant for vibrant colours and striking silhouettes that are guaranteed to garner attention.

Last November, Kate wore the brand’s £1,745 ‘Destiny’ dress for her attendance at the Royal Variety Performance.  

The design boasted a diamant neckline, structured shoulders and flared sleeves that swept across the ground.

Interestingly, her ‘Destiny’ dress, created in an alluring teal shade named Poseidon, was the exact hue of Penny Mordaunt’s iconic Coronation outfit. 

Kate received widespread acclaim for her bold choice, which marked the first time she had ventured outside of her midi dress signature style.

The royal expertly styled the dress with J.Crew crystal and pearl earrings, a Jenny Packham ‘Casta’ lam clutch and Emmy London ‘Rebecca’ suede pumps – all of which she had previously worn. 

The outing came five years after Meghan wore Safiyaa for her own appearance at the Royal Variety Performance.  

In November 2018, Meghan exuded glamour in the £895 ‘Malaya’ strapless bustier top, featuring a sequinned leaf motif and asymmetric peplum, teamed with a coordinating fishtail skirt priced at £850.

The previous month, during her 16-day tour of Australia, Fiji, Tonga and New Zealand with Prince Harry, Meghan debuted the £1,095 ‘Ginkgo’ gown at a state dinner. 

Crafted in a captivating azure hue, the sleek crepe design hugged her figure and was enhanced by floor-length cape sleeves, exuding a glamorous aesthetic.

Arguably surpassing this look was Meghan’s appearance at the 2020 Mountbatten Festival of Music, where she stunned in a striking scarlet dress, costing £1,295.

The ‘Kalika’ incorporated a raised collar long dress, shoulder cape and back drape detail, once again crafted from the brand’s trademark heavyweight crepe. 

Completed with coordinating accessories, it was one of Meghan’s finest outfits to date.

Ms Karnut writes on her firm’s website: ‘My goal is to make women feel strong, confident and desirable by providing elements of an elevated, versatile wardrobe.’

She launched her brand with the aim of redefining demi-couture, providing women with accessible bespoke style solutions. 

Her collections feature striking silhouettes crafted from luxurious fabrics and adorned with rich colours, showcasing artisanal craftsmanship suitable for day-to-night wear. 

Other royals who like the brand include Crown Princess Victoria of Sweden, her sister-in-law Princess Sofia, Princess Theodora of Denmark, Princess Catharina-Amalia of the Netherlands, and Princess Isabella, the daughter of Queen Mary of Denmark.

Notably, Princess Victoria asked the label to dress her for the wedding of Crown Prince Hussein and Rajwa Al Saifn in Jordan last year. 

She looked the epitome of opulence in a bright fuchsia ‘Gingko’ gown, costing £1,193, paired with the Laurel Wreath Tiara. 

Defined by signature cape detailing, the contemporary silhouette made a lasting impression with its sculpting body and short capped sleeves.

Sustainability and craftsmanship are central to Safiyaa’s ethos.

The brand operates multiple ateliers in major cities, where each item is made-to-order by a team of artisans using traditional techniques. 

Every garment is meticulously crafted from sustainably sourced fabrics, with one tailor dedicated to each piece, ensuring it is made in a safe and ethical workspace. 

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