The word “demure” has seen a resurgence in popularity, especially due to a viral trend on TikTok, driven by influencer Jools Lebron.
This guide will explore the traditional meaning of “demure” and its new, trendy connotations on social media.
What Does “Demure” Traditionally Mean?
Traditionally, “demure” is an adjective used to describe someone who is modest, reserved, or shy. It often refers to a person’s demeanor, suggesting a quiet and serious manner, often associated with modesty and decorum. This classic interpretation has been consistent for centuries, emphasizing a sense of self-restraint and subtlety.
The “Very Demure, Very Mindful” TikTok Trend
The word “demure” recently gained viral attention on TikTok, primarily due to a series of videos by TikToker Jools Lebron. In early August 2024, she posted a video showcasing her makeup routine while describing her look as “very demure.” This video quickly went viral, accumulating millions of views and sparking a trend that has taken over the platform.
In her videos, Jools describes being “demure” as part of a larger movement of being “mindful” in everyday actions—from applying makeup to interacting with others. However, the trend has taken on a somewhat ironic twist, with users humorously applying the term “demure” to scenarios that are anything but modest or reserved. For instance, some users showcase bold makeup looks or exaggerated behavior, labeling them as “demure” with a playful nod to the original meaning.
How the Trend Has Evolved
The “Very Demure, Very Mindful” trend has sparked numerous memes and remixes on TikTok. Users have started to share tips on how to be “demure” in ironic ways, such as eating a burrito bowl “demurely” or dressing extravagantly for work while still claiming to embody a demure attitude. This trend has also been picked up by celebrities, further fueling its popularity and adding layers of humor and satire to the original concept.
Why Is “Demure” Trending Now?
The resurgence of the term “demure” is largely attributed to its reinterpretation in popular culture. Social media platforms like TikTok allow for the rapid spread of trends, and in this case, the playful and ironic use of “demure” has captivated a broad audience. The trend emphasizes a balance between modesty and expression, resonating with users who enjoy the blend of traditional values with modern, humorous twists.
