Job title: Demand Generation & Marketing Operations Manager
Company: Invista
Job description: Location(s)Kennesaw, GeorgiaCompanyINVISTACareer FieldMarketingJob Number155779Your JobINVISTA is seeking a Demand Generation & Marketing Operations Manager (DGOM) to join their marketing team in Kennesaw, GA. This role will support the CORDURA® Advanced Fabrics brand, who have been leading the fabrics industry for over 55 years, offering high-performance fabric. From mountain summits to city streets, the world’s leading brands in the apparel and gear industries look to CORDURA® for best-in-class fabric performance. CORDURA® fabric is even utilized by some of the world’s leading militaries to protect their soldiers.The DGOM will be implementing and optimizing marketing technology tools, generating, and nurturing leads, and contributing to revenue growth. You will also collaborate with global teams to strengthen the CORDURA® brand and drive business growth. A successful applicant would be a strong strategic thinker with a proven ability to leverage technology to streamline processes, alleviate bottlenecks, provide data for meaningful insights, and optimize campaign execution. This is an exciting opportunity to be part of a fast-growing brand and make a significant impact.What You Will Do
- Demand Generation Strategy
- Collaborate with internal teams to develop and execute demand generation strategies and campaigns, ensuring targeted and measurable efforts that support the entire sales cycle.
- Utilize marketing technology to create and optimize lead generation and nurturing programs, leading data-driven improvement efforts to scale efficiently, make smarter business decisions, and enhance customer and profitability metrics.
- Data Analysis and Reporting
- Monitor and analyze marketing data, KPIs, and performance metrics to identify areas of improvement, optimizing demand generation efforts and measuring the effectiveness of initiatives.
- Provide insights, analytics, and support to the business development team, facilitating efficient lead movement through the pipeline by analyzing campaign data and key performance metrics on a regular basis.
- Lead Nurturing
- Develop and implement lead nurturing workflows to engage and convert leads into qualified opportunities.
- Ensure seamless integration of CRM and marketing automation systems for lead management.
- Marketing Technology Stack Management & Investment
- Take ownership of the marketing tech stack and data integrations, overseeing and managing CRM, marketing automation, email marketing, and other tools, while continuously refining and building upon them.
- Evaluate and implement new marketing technology solutions, ensuring effective resource allocation and cost-efficient utilization to enhance demand generation efforts.
- Technology Integration
- Demonstrate a comprehensive understanding and ownership of the capabilities of existing enterprise systems, evaluating their impact on each other and identifying opportunities for enhancement to meet the evolving business needs.
- Collaborate with IT and other teams to ensure smooth integration of marketing technology, oversee change management for new technology rollouts and product innovation, and troubleshoot and resolve any technical issues with marketing technology.
Who You Are (Basic Qualifications)
- Project management experience
- Experience managing people, particularly development teams
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- 5+ years experience or knowledge working with CRM system (e.g. Salesforce)
- Proven track record in successfully managing projects, including setting priorities, planning, organization, follow-through, delegation, and negotiation
- Demonstrated experience working within an agile framework
What Will Put You Ahead
- Higher education degree in Marketing, IT, Business Administration
- Experience in manufacturing or ingredient brands
- Demonstrated experience collaborating in a cross-functional team environment
- Strong analytical skills with experience in translating data into actionable insights
This position is not eligible for sponsorship.At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate’s knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.Hiring PhilosophyAll Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy .Who We AreAs a Koch company, INVISTA has a long history of working to make the world around you a better place. From parts for the automotive industry to medical equipment, air bags, food packaging and clothing, our ingredients in the nylon 6,6 and polypropylene value chains help bring many of life’s essential products to market.At Koch, employees are empowered to do what they do best to make life better. Learn how our helps employees unleash their potential while creating value for themselves and the company.Our BenefitsOur goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength – focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes – medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.Equal OpportunitiesEqual Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please visit the following website for additional information:
Expected salary:
Location: Kennesaw, GA
Job date: Thu, 30 May 2024 02:58:39 GMT
